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This web site ladidababy.com has the following on the web site, "Baby Shower Diaper Cakes make unusual baby shower gifts, sure to please the mom-to-be and wow the other guests." We noticed that the webpage also said " Little Angel Custom Diaper Cakes." It also said " Designed to look like a beautiful cake, Little Angel Cakes are a great centerpiece for baby showers and are made of premium diapers which are completely usable. Order an undecorated diaper cake, made from premium diapers. Its ready for your special touch! Check out our Baby Shower Guide." The header had diaper cake as the highest ranking optimized keyword. It is followed by diaper cakes, unusual baby shower gifts, and undecorated diaper cake which isn't as ranked as highly as diaper cake. The next words ladidababy.com used was baby shower planning guide. baby shower was included but might not be viewed by web crawlers.